diff --git a/app/main.py b/app/main.py
index bd7a40e..db176e8 100644
--- a/app/main.py
+++ b/app/main.py
@@ -1701,6 +1701,29 @@ async def opencollective_webhook(request: Request, token: str):
 
 # --- B. Key injector (proxy) ---
 
+# --- Model picker: value-based naming ---
+# The chat model picker displays each model's `name` field. We set it to a
+# friendly name prefixed with an emoji for the provider's value tier, so the
+# flat picker list clusters by what members care about (privacy / green /
+# openness). The `id` field is left untouched — it remains the canonical key
+# used for actual API calls. Same emoji as the docs (models.md).
+MODEL_VALUE_EMOJI = {
+    "tinfoil": "🔒",    # architecturally private (TEE)
+    "greenpt": "🌱",    # 100% renewable energy
+    "publicai": "📖",   # publicly developed, sovereign open models
+}
+MODEL_FRIENDLY_NAMES = {
+    "greenpt/deepseek-v4.1-flash": "DeepSeek V4.1",
+    "tinfoil/deepseek-v4-1-flash": "DeepSeek V4.1",
+    "tinfoil/glm-5-3-flash": "GLM-5.3 Flash",
+    "greenpt/glm-5.3-flash": "GLM-5.3 Flash",
+    "greenpt/glm-5.3": "GLM-5.3",
+    "tinfoil/gpt-oss-120b": "GPT-OSS 120B",
+    "publicai/apertus-v1.5-8b": "Apertus 8B",
+    "publicai/apertus-v1.5-70b": "Apertus 70B",
+}
+
+
 @app.get("/v1/models")
 @limiter.limit("60/minute")
 async def list_models(request: Request):
@@ -1742,6 +1765,16 @@ async def list_models(request: Request):
         payload["data"] = [m for m in payload.get("data", []) if not is_audio_model(m)]
 
         for model in payload.get("data", []):
+            # Friendly display name: emoji value-tier + short name. The `id`
+            # stays canonical (Open WebUI keys lookups and requests on it).
+            mid = model.get("id", "")
+            provider = mid.split("/", 1)[0] if "/" in mid else ""
+            emoji = MODEL_VALUE_EMOJI.get(provider, "")
+            friendly = MODEL_FRIENDLY_NAMES.get(
+                mid, mid.split("/", 1)[-1] if "/" in mid else mid
+            )
+            model["name"] = f"{emoji} {friendly}".strip()
+
             model.setdefault("info", {}).setdefault("meta", {})
             model["info"]["meta"].setdefault("capabilities", {})["web_search"] = True
             model["info"]["meta"].setdefault("defaultFeatureIds", [])