Text tweaks

index.html

@@ -412,8 +412,8 @@
       </div>
       <h1>Inference Cooperative</h1>
       <div class="url">inference.coop</div>
-      <p class="tagline">Our AI, governed together.</p>
+      <p class="tagline">AI, governed together</p>
-      <p class="sub">A member-governed cooperative for AI — where the people who use the models also direct them.</p>
+      <p class="sub">We don't have to accept the choices Big Tech gives us. We can make our own.</p>
       <div class="features">
         <span class="tag">Member-governed</span>
         <span class="tag">Open source</span>
@@ -432,7 +432,7 @@
     <div class="wrap">
       <h2>AI is becoming infrastructure.</h2>
       <p>The models shaping how we work, learn, and talk are owned by a handful of companies — and governed first for their shareholders' profit.</p>
-      <p>We think that's backwards. A tool this consequential should answer to the people who use it. So we're building AI the way we build public institutions: directed by its members, not by shareholders.</p>
+      <p>We think that's backwards. A tool this consequential should answer to the people who use it. So we're enabling access to AI on the users' terms.</p>
     </div>
   </section>
 
@@ -497,7 +497,7 @@
           <p>Cancel whenever you like. Your data stays yours.</p>
         </div>
       </div>
-      <p class="value-note">Pricing is itself a co-op decision. As usage grows, the current scale will likely need to change — and members will decide how, together.</p>
+      <p class="value-note">Pricing is itself a co-op decision. As usage grows, the current scale will need to change — and members will decide how, together.</p>
     </div>
   </section>
 
@@ -505,7 +505,7 @@
   <section>
     <div class="wrap">
       <h2>Choose by what you value.</h2>
-      <p class="lede">Different members care about different things. So we let you route your AI by the value that matters to you — not lock you to a single provider.</p>
+      <p class="lede">Different members care about different things. So we let you choose your AI by the values that matter to you — not lock you to a single provider.</p>
 
       <div class="values-grid">
         <div class="value-card">
@@ -540,7 +540,7 @@
         </div>
       </div>
 
-      <p class="value-note">The exact lineup changes as the co-op decides. The choice — yours, every time — doesn't.</p>
+      <p class="value-note">The exact lineup changes as the co-op decides.</p>
 
       <div class="use-grid">
         <div class="use-card">
@@ -569,7 +569,7 @@
   <section class="alt">
     <div class="wrap built">
       <h2>Built the cooperative way.</h2>
-      <p>Everything we run is self-hosted, open source, and free of external dependencies — so the co-op controls its own stack, and members can see exactly how it works.</p>
+      <p>Wherever possible, our tools are self-hosted, open source, and free of external dependencies — so the co-op controls its own stack, and members can see exactly how it works.</p>
       <ul>
         <li>Self-hosted on our own infrastructure</li>
         <li>Open source — the code and docs are public</li>