diff --git a/index.html b/index.html
index 3be7e75..0415251 100644
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+++ b/index.html
@@ -3,17 +3,17 @@
 <head>
 <meta charset="UTF-8">
 <meta name="viewport" content="width=device-width, initial-scale=1.0">
-<title>Inference Cooperative — Our AI, governed together</title>
+<title>Inference Cooperative — AI, governed together</title>
 <meta name="description" content="A member-governed cooperative for AI inference. Direct the models, the values, and the direction — together.">
 <meta name="robots" content="index, follow">
 <link rel="canonical" href="https://inference.coop/">
 <meta property="og:type" content="website">
 <meta property="og:site_name" content="Inference Cooperative">
-<meta property="og:title" content="Inference Cooperative — Our AI, governed together">
+<meta property="og:title" content="Inference Cooperative — AI, governed together">
 <meta property="og:description" content="A member-governed cooperative for AI inference. Direct the models, the values, and the direction — together.">
 <meta property="og:url" content="https://inference.coop/">
 <meta name="twitter:card" content="summary">
-<meta name="twitter:title" content="Inference Cooperative — Our AI, governed together">
+<meta name="twitter:title" content="Inference Cooperative — AI, governed together">
 <meta name="twitter:description" content="A member-governed cooperative for AI inference. Direct the models, the values, and the direction — together.">
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@@ -197,12 +203,6 @@
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@@ -368,8 +360,6 @@
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@@ -412,13 +402,13 @@
       </div>
       <h1>Inference Cooperative</h1>
       <div class="url">inference.coop</div>
-      <p class="tagline">Our AI, governed together.</p>
-      <p class="sub">A member-governed cooperative for AI — where the people who use the models also direct them.</p>
+      <p class="tagline">AI, governed together.</p>
+      <p class="sub">We don't have to accept the choices Big Tech gives us. We can make our own.</p>
       <div class="features">
         <span class="tag">Member-governed</span>
         <span class="tag">Open source</span>
-        <span class="tag">Privacy options</span>
-        <span class="tag">Renewable options</span>
+        <span class="tag tag--red">Privacy options</span>
+        <span class="tag tag--bronze">Renewable options</span>
       </div>
       <div class="cta-row">
         <a class="cta" href="https://opencollective.com/inference-cooperative/contribute/sponsors-105477/checkout?interval=month&amount=15">Become a member</a>
@@ -432,7 +422,7 @@
     <div class="wrap">
       <h2>AI is becoming infrastructure.</h2>
       <p>The models shaping how we work, learn, and talk are owned by a handful of companies — and governed first for their shareholders' profit.</p>
-      <p>We think that's backwards. A tool this consequential should answer to the people who use it. So we're building AI the way we build public institutions: directed by its members, not by shareholders.</p>
+      <p>We think that's backwards. A tool this consequential should answer to the people who use it. So we're enabling access to AI on the users' terms.</p>
     </div>
   </section>
 
@@ -452,24 +442,6 @@
             <li>What we build next — and why</li>
           </ul>
         </div>
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-          <svg width="300" height="140" viewBox="0 0 150 70" fill="none" aria-label="Members talking it through together">
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-          <div class="caption">Talk it through, and decide together</div>
-        </div>
       </div>
     </div>
   </section>
@@ -497,7 +469,7 @@
           <p>Cancel whenever you like. Your data stays yours.</p>
         </div>
       </div>
-      <p class="value-note">Pricing is itself a co-op decision. As usage grows, the current scale will likely need to change — and members will decide how, together.</p>
+      <p class="value-note">Pricing is itself a co-op decision. As usage grows, the current scale will need to change — and members will decide how, together.</p>
     </div>
   </section>
 
@@ -505,14 +477,14 @@
   <section>
     <div class="wrap">
       <h2>Choose by what you value.</h2>
-      <p class="lede">Different members care about different things. So we let you route your AI by the value that matters to you — not lock you to a single provider.</p>
+      <p class="lede">Different members care about different things. So we let you choose your AI by the values that matter to you — not lock you to a single provider.</p>
 
       <div class="values-grid">
         <div class="value-card">
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             <svg width="32" height="32" viewBox="0 0 24 24" fill="none" aria-hidden="true">
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+              <path d="M8 10V7a4 4 0 0 1 8 0v3" stroke="#b3543a" stroke-width="1.6"/>
             </svg>
           </div>
           <h3>Privacy</h3>
@@ -531,8 +503,8 @@
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           <div class="icon">
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           </div>
           <h3>Publicly developed</h3>
@@ -540,7 +512,7 @@
         </div>
       </div>
 
-      <p class="value-note">The exact lineup changes as the co-op decides. The choice — yours, every time — doesn't.</p>
+      <p class="value-note">The exact lineup changes as the co-op decides.</p>
 
       <div class="use-grid">
         <div class="use-card">
@@ -569,7 +541,7 @@
   <section class="alt">
     <div class="wrap built">
       <h2>Built the cooperative way.</h2>
-      <p>Everything we run is self-hosted, open source, and free of external dependencies — so the co-op controls its own stack, and members can see exactly how it works.</p>
+      <p>Wherever possible, our tools are self-hosted, open source, and free of external dependencies — so the co-op controls its own stack, and members can see exactly how it works.</p>
       <ul>
         <li>Self-hosted on our own infrastructure</li>
         <li>Open source — the code and docs are public</li>