diff --git a/README.md b/README.md
index e9a6cbc..397687a 100644
--- a/README.md
+++ b/README.md
@@ -2,8 +2,8 @@
 
 **AI, governed together.**
 
-The Inference Cooperative is a member-governed project providing private AI
-inference. Members pay dues on a sliding scale and, in return, get private AI
+The Inference Cooperative is a member-governed project providing more ethical AI
+inference. Members pay dues on a sliding scale and, in return, get AI
 chat and API access through shared, cooperatively governed infrastructure. We
 are fiscally sponsored by [Metagov](https://metagov.org), a nonprofit, and
 funded through our [Open Collective](https://opencollective.com/inference-cooperative).